Gatorade hydration stations will return to clubrooms and Carlton Zero becomes the AFL’s first-ever official non-alcohol beer in a sign of footy fans’ evolving tastes.
Pepsi Max and Solo will become the AFL’s official soft drinks while Cool Ridge becomes the official water and Gatorade the official sports drink. The announcement marks the first time a beverages company has been the AFL’s official partner across multiple non-alcohol and alcohol categories and underlines the breadth of Asahi Beverages’ leading multi-beverages portfolio. And - in a separate but related deal - Carlton Draught will continue as the long-standing official footy beer. Dyson Heppell, Gillon McLachlan, Sarah Rowe, Robert Iervasi, Kylie Rogers, Patrick Cripps and Maddi Gay at the launch of the new AFL/Asahi Beverages partnershipĪUSTRALIA'S leading drinks company, Asahi Beverages, has entered a landmark new partnership with the Australian Football League.Īs part of a four-year deal, a range of beverages including Gatorade and Cool Ridge water will become the new official drinks of the AFL.
